Under Armour is a leading American sportswear company known for its innovative apparel and accessories. Founded in 1996 by Kevin Plank, the brand revolutionized athletic wear with its moisture-wicking technology, which was inspired by Plank's own experiences as a football player. Under Armour offers a variety of performance apparel, including popular lines like HeatGear and ColdGear, designed to keep athletes comfortable in varying conditions. The brand's commitment to quality and performance has made it a favorite among athletes and fitness enthusiasts alike. Explore Under Armour's extensive range of clothing and accessories to elevate your athletic performance.